Anusha S. Yadav Documentary and Editorial Photography – Urban Cultures

URBAN INDIA

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We are what we photograph.

URBAN INDIA

Upon an audience interactive presentation of an earlier series on ‘My Urban City’ in London, in 2006, I was stunned, to see the part, where people react to the work – was met with complete silence.
My head rapidly spun thoughts of “how bad could my work be, and heading to the I’ll never make it in Photography” paranoia, until I heard a murmur from a lady who said – “I had never expected to see this kind of India.”

I confess – I was taken aback.

Baffled by the response, I thought, that I too, had never ‘expected’ people from the first world to not know anything about Urban India! India has in the past 5 years had a huge influx of foreign immigrants moving in search of employment and a comfortable lifestyle. I had presumed that we were so much in the news (for better or for worse), that they had to know, or at least be curious or must have come across information about India and its emergence as a diverse, conflicted yet a powerful and very popular country. India, the largest democratic country in the world, had also in 2005 opened up the FDI policy and allowing investment stakes up to 100%, so economy wise we were beneficial to all, including the media.

Quickly, another gentleman added – “Well, we are only used to seeing images of the Taj Mahal, the beautiful and exotic rural men and women. We have never seen this side of India, which if I may say so, is not very different from our own contemporary generation.” Others quickly added their agreements to that critique.

I agree the ‘exotica’ exists and is like no other. Our history is a heritage I am proud of. But that isn’t all, is my point. India is probably one of the fastest developing nations in the world. And it is baffling to know that most believe that we are still stuck in the colonial times. There are true stories about how people have landed up at the Heathrow in 2004, ready to travel to India thinking they never needed a visa.

I realize that most of the fault lies in what sells, is bought and projected of Indian photography or its news. Many documentary photographers from India also only shoot what might sell, instead of exploring what other realities might be there to present. It is either the exotica – the villages, the mustard fields, the camels, the chaos, the snake charmers. OR it is spirituality -a term used to describe India’s biggest characteristic and ironically, we ourselves don’t know what that really means. But these are the terms, which have formed our identity. Unfortunately for us, the extremely profitable tourism industry thrives on only such imagery. But since we are one of the oldest civilisations, guards to of one of the seven wonders of the world, it is worth a peek and therefore selling history as tourism is valid.

Nonetheless, I confess, I was both disappointed and pleased after my presentation. Disappointed by the ‘first world’s’ unfamiliarity of global trends, and pleased because I had shown them something they had never seen before.

The amazing fact is that in a Big City environment, most of us are migrants from different towns, small and big, religions, cultures, creeds, skin and colour. As urbanites we have become only more tolerant working and playing together under the singular umbrella of Diverse India. We seem to have left our ancestral debates and judgments of classism behind. Other than the fact that we are Indian, and we have managed to straddle liberal as well as conservative beliefs with flair, there remains no other identity. Though political parties are always trying to sway us otherwise. And along with being ‘aware’ citizens of a creative, sharp, smart and contemporary generation of India. We like everyone else too come with vices.

Having said that, I have also considered the fact that we as humans always look for information that we ‘pre- aspire’ to gain, know or own. And why should anyone look for pictures or information that is not novel to them, especially when the subject is a urbane and liberal lifestyle environment. India may have found its urbanism only two generations ago, but, since the general opinion and information in the west IS that India is still not an Urban developing country yet, or for some not even independent, this photo essay is an attempt to alter that opinion.

Here are some images which these are some of the cities I have visited in India; some personally, some on commission. I photograph what is contemporary and true to my times. This is my world, my bubble. Some are friends, some acquaintances and very few remain strangers.

4 Responses Subscribe to comments


  1. Aparna

    I like and identify with your essay and love your pictures of ‘normal’ India.

    :-)

    Jul 27, 2009 @ 12:48 PM


  2. Miss Malini » Blog Archive

    [...] fusion of lifestyles.” Umm, I thought everybody already knew this?! I guess it just goes to show Anusha Yadav was right! A lot of people still think of India as a rural cultural treasure trove and don’t ever [...]

    Oct 23, 2009 @ 11:52 AM


  3. Anil

    Very interesting post. Interesting thoughts. And an interesting theme to photograph. The urban theme reminded me of Pablo’s series I once saw at the National Gallery of Modern Art in Bombay.

    Urban Indians could in turn be as removed from rural or semi-rural India as much as foreigners are, so even they might find ‘exoticism’ in what they see of the “other India”, their realm rarely intersecting with lives of the “other India”.

    Media’s use of ‘exotic’ is an attribute geared for ‘understanding’ by foreigners. I doubt if an Indian will find anything exotic in something he sees regularly.

    I think each will plough the furrow according to what each gravitates to. The more the merrier.

    Nov 04, 2009 @ 12:06 AM


  4. Miss Malini » Blog Archive » Join the Republic of Brown (because we are so rocking yaar!)

    [...] by photog Anusha Yadav (hey small world I know that girl, she’s the one that took this picture of me!) to cool samples of Karsh Kale tunes and an artist profile. Only thing is I [...]

    Apr 23, 2010 @ 9:20 AM

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