2025
ABOUT ANUSHA
After graduating in Communication Design from National Institute of Design in 1997, I steered my life on to a trajectory as a multi-disciplinarian designer and artist – with an expertise in Editorial design, Family archive research, and experimental photography. Being multi-disciplinary was second nature as I was brought up in a family that had moved around (UK, USA, and India), and thrived on diverse cultural, historical and intellectual curiosities.
Over the last 27 years, I have worked with some of India’s foremost corporate houses, cultural institutions, artists, and galleries – collaborations that have manifested into an exquisite folio of successful marketing campaigns, branding folios, and exemplary artistic books.
In 2006, I embrace photography into my practice, creating artworks based on ideas that are of interest and intrigue to me. Since then, I have welcomed select commissions for national and international clients.
In 2010, a deep curiosity for hidden histories, and the blended experience of editorial design and photography led me to creation of a photographic-narrative based archive titled Indian Memory Project. The project has since found international recognition as a pioneering method to disseminate, as well as study collective and personal histories and is now included in syllabi worldwide.
In 2024, I launched a paper art and accessories label called Fold by Anusha Yadav, that is an exposition of my life-long fascination and delight with all things paper. I live and work in Mumbai, India, and intermittently in the UK.
SELECT ACCOLADES
International Design Award for Human Intelligence (China) | Prix Ars Electronica (Europe) | L’oreal Paris Femina Women Achiever | Innovator of the Year, India Today Women’s Summit
CLIENTS
CLIENTS Absolute Water, New Delhi Adidas India Alliance Legal Amadeus Travel Annapurnadevi Foundation Apeejay Group Arani Bose Bacardi Berggruen Hotels Bharat Petroleum Bombay Dyeing British Airways Cadbury India Chatterjee and Lal, Art Consultants Chemould Prescott Road Dabur Disney
CLIENTS Dumex India German Book Office Eurobikes India ICICI India Today Group Indian Artists Association Indian Oil Corporation Interiors Espania IPAN Jayalaxmi Sarees JM Financials JP Hotels Maruti Suzuki, India McKinsey Inc Microsoft Inc Miditech Television Production Mother Dairy Murjani Group National Geographic Nestle
CLIENTS Nirulas Nokia International Oberoi Hotels Park Hotels Pepsi Foods Perfetti PhotoInk, New Delhi Publicis India, Mumbai Raasta Garments, Spain Radico Khaitan Rainmaker Legal Reckitt & Coleman Roli Books Shobha Real Estate Silks and More, Dubai Solana Jewellery Stage Theatre Company, UK Standard Chartered Stark Advertising, Kochi Tanishq, India Tata ELXSI Tata Enterprises Titan Watches Unilever UNDP Usha Khaitan Wadia Group Walt Disney Corporation, India Welspun Group Wills Lifestyle Wipro, Bangalore
Anusha Yadav is an award winning Indian artist, photographer, and editorial designer specialising in Hi-end coffee table books and monographs. Her work spans visual storytelling, memory, design, and identity. She is also the founder of the globally acclaimed Indian Memory Project and Fold by Anusha Yadav.
Her projects explore life through photography, paper art, archives, and narrative design.
Anusha’s work has been exhibited internationally and featured in books, museums, academic research, and media. She is considered to be one of the best book designers in India and Asia.
Based in India, and intermittently in the UK, she works across mediums and platforms.